

Conferencia Internacional de Evaluadores de ONG:
generando confianza
Live broadcast (without simultaneous translation)
Live broadcast (without simultaneous translation)
International Conference of Charity Monitors: Raising Trust
Thursday 23 March | Madrid
In person (9 am to 4 pm) | Online (9.30 am to 2.30 pm)
On Thursday, 23 March 2023, Fundación Lealtad will host the International Conference of Charity Monitors. Under the claim ‘Raising Trust’, this event will be attended by members of the International Committee on Fundraising Organizations (ICFO), the global network of charity monitors that brings together 20 countries from all over the world (America, Asia, Africa and Europe), and which has been presided over by Fundación Lealtad since 2020.
Under the claim ‘Raising Trust’, the event aims to raise awareness of the important role played by charity monitors in both facilitating informed giving and strengthening the Nonprofit Sector. The conference will also be a meeting point for monitors from all over the world and a place where all the attendees could share their experience and initiatives at the Third Sector.
The event will cover topics such as the importance and status of the monitor, evaluation models around the world, the situation of trust in institutions, and the situation of the Third Sector at a global level. There will also be discussions with major donors and an in-depth look at the criteria and decision-making process for selecting charities to collaborate with. Case handlers will also play a key role on the day.
The ‘International Conference of Charity Monitors will take place on Thursday, 23 March 2023, from 9:00 a.m. to 2.30 p.m., in the auditorium of the Official Association of Architects of the Community of Madrid (Colegio Oficial de Arquitectos de la Comunidad de Madrid, COAM), and can also be followed online. A cocktail will follow the conference from 2:30 to 4:00 pm.
Register to attend
Full attendance capacity. You can register to attend online
SCHEDULE
International Conference of Charity Monitors: Raising Trust
Thursday 23 March | Madrid
In person (9 am to 4 pm) | Online (9.30 am to 2.30 pm)
9:00 – 9:30 | REGISTRATION |
9:30 – 9:40 |
INSTITUTIONAL OPENING |
9:40 – 9:55 |
TWO REASONS TO INVEST IN MONITORING Ana Benavides, president at ICFO and CEO of Fundación Lealtad. |
9:55 – 10:40
|
MONITORS AROUND THE WORLD CBF (Netherlands) – Harmienke Kloeze, CEO Confío (Mexico) – Javier García, CEO DZI (Germany) – Burkhard Wilke, CEO ZEWO (Switzerland) – Martina Ziegerer, CEO Moderator: Ana Benavides, CEO of Fundación Lealtad and president of ICFO |
10:40 – 11:00 |
DO WE TRUST IN INSTITUTIONS? Edelman Spain – Pelayo Alonso and Lucia Carballeda, co-general managers |
11:00 – 11:45
|
UNITED STATES: DIFFERENT PATHS TO A SINGLE DESTINATION BBB Wise Giving Alliance – Art Taylor, president and CEO Charity Navigator – Michael Thatcher, president and CEO Moderator: Salvador García-Atance, president and co-founder of Fundación Lealtad |
11:45 – 12:15
|
COFFEE |
12:15 – 12:55
|
TRUST: A KEY COMPONENT IN THE THIRD SECTOR Fundación Exit – Nacho Sequeira, CEO Manos Unidas – Guillermo González de la Torre, head of strategy and quality Médicos Sin Fronteras – Raquel González, coordinator of MSF Spain Moderator: Marta Colomina, CEO of Fundación PwC |
12:55 – 13:15 |
TRUST IN EXTREME ENVIROMENTS AND SITUATIONS |
13:15 – 13:55
|
HOW DO INSTITUTIONAL DONORS SELECT Fundación Bancaria “la Caixa” – Joana Prats, director at area of relations with social entities Fundación Juan Entrecanales de Azcárate – Inés Entrecanales, CEO. INECO – Celestino Rodríguez, executive director of corporate coordination Moderator: Patricia de Roda, CEO of Lealtad Instituciones |
13:55 – 14:15 |
PRESCRIBERS SERVING A CAUSE Ángel Expósito, journalist and director of the program La Linterna at radio Cope Moderator: Nathalie Picquot, director of corporate marketing, brand experience and digital engagement at Banco Santander |
14:15 – 14:30 |
CLOSURE |
14:30 – 16:00 |
COCKTAIL
|
The conference can be followed online
SPEAKERS
INTERNATIONAL CONFERENCE OF CHARITY MONITORS
Institutional opening event

SALVADOR GARCÍA-ATANCE
President and co-founder of Fundación Lealtad
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PhD in Economics from the Universidad Complutense de Madrid. Doctorate studies in Economics from Oxford University, he also has a Master's degree in Economics from Northwestern University (Evanstone III, USA) on his CV. As a Commercial Technician and State Economist, he has spent much of his career in the economic environment and industrial property, leading him to found and chair AB Asesores. Since 2001, he has been co-founder and Chairman of Fundación Lealtad.
Two reasons to invest in monitoring
The role of the evaluator in building trust.
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After over 20 years providing financial advice to entities such as Banco Santander, since 2017, she has held the position of Executive Editor and Chairwoman of the board of trustees of Fundación Lealtad. Since 2020, she has been the Chairwoman of ICFO (International Committee on Fundraising Organizations), the international association of NGO evaluators, and is a board member of Confío-Construyendo Organizaciones Civiles Transparentes A.C., Mexico. She studied European Business Studies at the Universidad Pontificia Comillas ICADE-E4 and the E.S.C. Reims. She also holds a degree in Geography and History from the UNED.
Monitors around the world
Evolution: tradition, innovation and trends
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Harmienke has been working in the NGO-sctor for more than 30 years, with the last 20 years in charities, nationally and internationally, always in leadership positions. Since 2019 she is the CEO of CBF, Toezicht op goeddoen, the Dutch monitoring organzation for charities. She joined the board of ICFO in 2022.
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With a degree in Business Administration and a postgraduate degree in Administration with a specialisation in civil society organisations from the Tecnológico de Monterey, he has collaborated throughout his career with different NGOs in projects of institutional strengthening and direct assistance to users in situations of vulnerability. He is also currently secretary general of the International Committee on Fundraising Organisations (ICFO) and has held various senior positions at Confío since 2011

Burkhard Wilke
CEO of DZI (Germany)
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Martina Ziegerer is economist with a PhD from the University of St. Gall. She moved to the NPO sector twenty years ago. Before Martina gained professional experience in the financial sector, where she worked for international corporates in organizational development, marketing and corporate finance. She is attending the expert’s commission for accounting standards (Swiss GAAP FER) as an observer and served until 2020 as President of the International Committee on Fundraising Organizations (ICFO) – the association of national charity monitoring agencies.
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After over 20 years providing financial advice to entities such as Banco Santander, since 2017, she has held the position of Executive Editor and Chairwoman of the board of trustees of Fundación Lealtad. Since 2020, she has been the Chairwoman of ICFO (International Committee on Fundraising Organizations), the international association of NGO evaluators, and is a board member of Confío-Construyendo Organizaciones Civiles Transparentes A.C., Mexico. She studied European Business Studies at the Universidad Pontificia Comillas ICADE-E4 and the E.S.C. Reims. She also holds a degree in Geography and History from the UNED.
Do we truts in institutions?
A worldwide vision of trust in government, media, business and NGOs
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After 18 years of experience in the comms business, his area of specialization covers public relationship strategy development and implementation, brand positioning and reputation and crisis management. He has been involved in across multiple segments and industries like entertainment, tech, travel & tourism, technology, food&beverage, beauty or health care for clients such as HP, Paypal, TikTok, Tinder, Iberostar Hotels & Resorts, Dove, Avis, Galderma or Costa Cruises, among others, Pelayo is responsible for conceptualizing and driving local and global campaigns, founded on good ideas and sustained by data and insights.
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After 18 years of experience in the comms business, his area of specialization covers public relationship strategy development and implementation, brand positioning and reputation and crisis management. He has been involved in across multiple segments and industries like entertainment, tech, travel & tourism, technology, food&beverage, beauty or health care for clients such as HP, Paypal, TikTok, Tinder, Iberostar Hotels & Resorts, Dove, Avis, Galderma or Costa Cruises, among others, Pelayo is responsible for conceptualizing and driving local and global campaigns, founded on good ideas and sustained by data and insights.
United States: Different paths to a single destination
Gathering, enriching and disseminating the work of NGOs using public information
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He has chaired the BBB Wise Giving Alliance since 2001. He is also an associate member of the doctoral programme at Indiana University’s Lily School of Philanthropy and a graduate professor of Ethics and Governance at Columbia University. He sits on the boards of different entities, such as Convergence Policy and American Non-Profits. He studied Business Administration at Franklin and Marshall College and holds a juris doctor from the James E. Beasley School of Law at Temple University, among other degrees.
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After over fifteen years at Microsoft as Head of Public Sector Technology and with extensive experience in research on the state and challenges of the ocean world, he now leads Charity Navigator's efforts to make impact giving easier for users by providing donors and organisations with the tools they need to make the right decisions. Thatcher also holds a degree in music from Columbia University.

SALVADOR GARCÍA-ATANCE
President and co-founder of Fundación Lealtad
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PhD in Economics from the Universidad Complutense de Madrid. Doctorate studies in Economics from Oxford University, he also has a Master's degree in Economics from Northwestern University (Evanstone III, USA) on his CV. As a Commercial Technician and State Economist, he has spent much of his career in the economic environment and industrial property, leading him to found and chair AB Asesores. Since 2001, he has been co-founder and Chairman of Fundación Lealtad.
Trust: A key component in the Third Sector
Supporting the relationship with donors, beneficiaries, volunteers, employees, collaborators and counterparts
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A graduate in Economics from Pompeu Fabra University, he has taken part in the Global Civil Society seminar at the Harvard Kennedy School and specialised in Social Entrepreneurship at INSEAD, as well as in NGO Management at ESADE. He also has a postgraduate degree in Social Education and Social Work with Immigrants from the Ramon Llull University
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He holds a degree in Journalism and a Master's degree in 'Quality and Consultancy' and in 'Direction and Management of NGOs' and has experience in consultancy, university, social services and development cooperation. Among other positions, he has been chairman of the Code of Conduct Commission and member of the Transparency Group of the Spanish NGO Coordinating Committee for Development. He is currently in charge of Strategy and Quality at Manos Unidas, a position in which he deals with issues such as risk management, ethics, transparency and improvement of the organisation's processes. He is also a member of the CSR Observatory, the AENOR Committee on Ethics and the WCA 3rd Sector Compliance Committee.
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Since 2008, she has been a member of Médecins Sans Frontières, where she has been involved in institutional representation, civil society actions, media relations and other activities. She has also served on several crisis committees. She holds a degree in Journalism, with postgraduate degrees in International Conflict Resolution and Business Administration. She also holds a Master's degree in NGDO Planning and Management.
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With a degree in Economics and Business Administration from the Faculty of Valencia, an MBA from the University of Houston and postgraduate training at Harvard and UCLA, Marta Colomina is currently General Executive Editor of the PwC Foundation and head of CSR at the company. In her role, she promotes and coordinates, among others, PwC's social programmes, collaborations and relations with the Third Sector, as well as the implementation of the SDGs in the company's actions. With an extensive career in the Third Sector, she is a member of the board of trustees of the Fundación Seres, of the advisory board of the Fundación Quiero Trabajo, of the Esade Social Leaders Forum, of the board of the Spanish-Portuguese Chamber of Commerce and is a Fellow of the Aspen Institute.
Trust in extreme environments and situations
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He holds a PhD in Geological Sciences and is Emeritus Professor at the Universidad Autónoma de Madrid. He has been involved in Antarctic research since 1989, having led more than 30 research projects and participated in a dozen Antarctic expeditions. From 2012-2016, he was chairman of the Scientific Committee on Antarctic Research (SCAR). He has climbed some of the highest and most demanding mountains in the world, opening new routes in the eight-thousanders and seven-thousanders of the Himalayas and Karakorum.
How do institutional donors select
Why do they donate to one NGO… and not another? Strategy, focus and criteria
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Degree in Psychology from the Autonomous University of Barcelona. She has developed her professional career in "la Caixa" Foundation, mainly in the development and implementation of educational and prevention programs as well as social programs.
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With a background in the study of Non-Governmental Organisations and experience in teaching several art-related subjects, her philanthropic work, combined with the management of other businesses, has led her to be the current Executive Editor of the Fundación Juan Entrecanales de Azcarate, vice-Chairwoman of Ashoka Spain, member of the Regional Board of Madrid of the Spanish Cancer Association and member of the advisory board of the Fundación Balia, among others
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Civil Engineer and Technical Engineer in Public Works with over 16 years' experience. He has ample experience in private enterprises and public administration, participating in projects such as the Castilla y León Public Road Passenger Transport Act. Since 2018, he has held the position of Head of the Chairman's Office at INECO.
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Degree in Economics and Business Administration from the Universidad Pontificia Comillas ICADE-E2, she has more than 20 years of experience in the Third Sector, both in executive and governing
in executive positions as well as in governing bodies. She has been Director of
Institutional Relations of Fundación Lealtad from 2003 to 2006,
General Director and Secretary of the Board of Trustees of Fundación Lealtad from 2007 to 2017, and since 2017, she has been CEO of Lealtad Institutions. At the international level, she actively participated
in the constitution and start-up of Confío and Fundacion Lealtad Chile, and has been Vice President of the International Committee on Fundraising Organizations (ICFO) and Board member of Confio AC
Prescribers serving a cause
What motivates them to connect with an NGO? How do they approach the responsibility involved?
Closure
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After a long career in the financial world with milestones in his career such as the founding of the first company independent of banks and savings banks focused on financial analysis and intermediation in Spain, he was one of the founders, in 2001, of Fundación Lealtad. Since 2008 he has been the Chairman of the Mutua Madrileña Group, where he has also promoted its foundation, expanding and developing its activities in the areas of social action, cultural dissemination, support for health research and road safety.